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Acquisitions can transform a company's capabilities, reach and commercial prospects. But without a coherent brand strategy, the resulting group can be considerably less than the sum of its parts. For many ambitious engineering, manufacturing and industrial services businesses, acquisitions are an increasingly attractive route to growth. A specialist manufacturer acquires a complementary engineering company. An industrial services business expands into another region. A privat

I should probably start with a confession.   I used AI to help me write this article, which, given what follows, might sound slightly hypocritical – but I don’t think it is. Not really.   Like many people, I’m a regular AI user. It's great for research, helping me get to grips with technical subjects and challenging my arguments. It’s even pretty good as a sounding board (professionally and personally).   But there's a difference between using AI to help articulate an idea an