Strategic thinking.
Clear communications.
Creative execution
SHIFT is an independent, Surrey-based B2B PR and strategic communications consultancy providing corporate communications, technical copywriting, thought leadership, brand positioning and creative design services to businesses across the UK and internationally.
We help organisations in engineering, infrastructure, environmental technology, property, financial services and other specialist markets build reputations, communicate complex ideas and stand out from the competition.
Whether you need an ongoing PR consultancy, specialist B2B communications support or senior strategic advice for a particular project, SHIFT combines more than 25 years of experience with a flexible, hands-on approach.
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Strategic PR & corporate communications
Building reputations that support business growth
Effective B2B public relations is about more than generating media coverage. It's about establishing credibility, influencing perceptions and helping customers, stakeholders and industry audiences understand why your business matters.
SHIFT develops and delivers strategic PR and corporate communications programmes for businesses operating in specialist, technical and professional markets.
We identify the stories worth telling, develop the messages that matter and create opportunities for businesses and their leaders to contribute meaningfully to industry conversations.
From launching new products and technologies to raising corporate profiles, managing sensitive communications and supporting organisational change, our approach combines sound judgement, strong writing and an understanding of the wider business context.
How we can help
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B2B PR strategy and campaign development
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Media relations and corporate profiling
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Corporate announcements and product launches
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Reputation management and issues communications
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Executive profiling and spokesperson support
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Stakeholder and internal communications
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Trade, business and specialist media relations
Relevant experience: All clients since SHIFT's inception in 2010
02
Thought leadership & specialist content
Making complex ideas clear, compelling and worth reading
Businesses with specialist expertise often have valuable things to say. The challenge is turning that knowledge into content that people outside the organisation can understand, engage with and trust.
B2B thought leadership, technical copywriting and executive ghostwriting are particular strengths of SHIFT.
We work closely with senior executives, technical specialists and subject-matter experts to uncover their perspectives, challenge their thinking and translate complex information into authoritative, accessible writing.
Our specialist B2B copywriting experience spans engineering, infrastructure, environmental technology, property, financial services and other specialist markets where credibility depends on accuracy, understanding and substance.
Rather than producing content for its own sake, we focus on developing original ideas and informed perspectives that demonstrate expertise, contribute to industry debate and build lasting reputations.
How we can help
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Executive thought leadership and opinion articles
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Technical copywriting and specialist feature writing
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Executive ghostwriting and leadership content
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B2B website copywriting and corporate blogs
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White papers, reports and briefing documents
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Corporate storytelling and editorial content
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Speeches, presentations and executive messaging
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Subject-matter interviews and research
Relevant experience: Envac, Egbert Taylor, ClearCourse, CMC and specialist B2B clients
03
Brand positioning & messaging
Helping businesses define what makes them different
A strong brand begins with a clear understanding of what a business stands for, who it serves and why customers should choose it.
SHIFT provides brand positioning, corporate messaging and strategic communications support to organisations looking to clarify their proposition, strengthen their market position or communicate significant business change.
This is particularly important for businesses operating in competitive or complex markets, where technical capabilities, specialist services or organisational structures can make it difficult to communicate a clear and compelling story.
We work with leadership teams to develop compelling corporate narratives, clarify market positioning and establish messaging that can be applied consistently across communications, marketing and business development.
Our experience also includes corporate rebranding and business transformation communications, helping organisations establish and communicate a new identity with clarity and confidence.
How we can help
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Corporate brand positioning and proposition development
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Corporate messaging and narrative development
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Brand tone of voice and communications guidelines
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Corporate rebranding and transformation communications
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Leadership and stakeholder messaging
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Website messaging and corporate copywriting
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Communications audits and messaging reviews
Relevant experience: ISS Landscaping > Tivoli, Osborne > Octavius Infrastructure, Hesselberg Hydro > Hesselberg Erosion Protection, Ancora, TMS Maritime, Marine Plant Hire & other corporate positioning projects
04
Creative design & brand identity
Good ideas deserve great design
Effective corporate communications depend on more than words. Strong graphic design and visual identity help businesses communicate clearly, express their personality and make a lasting impression.
SHIFT provides creative design and corporate brand identity services, combining strategic communications expertise with practical design capabilities.
From corporate logo design and visual identity development to brochures, presentations, reports and campaign materials, we create design that supports a business's wider marketing and communications objectives.
Our approach connects visual identity with corporate positioning and messaging, ensuring that design does more than look good. It should make information easier to understand, reinforce a company's reputation and create consistency across communications.
Whether you're launching a new business, undertaking a corporate rebrand or commissioning design for a particular campaign, we can help bring your ideas to life.
How we can help
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Corporate logo design and visual identity
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Brand identity development and refreshes
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Corporate brochures and publications
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Presentation and pitch document design
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B2B campaign creative and marketing collateral
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Digital design and social media assets
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Corporate reports, infographics and information design
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Graphic design for PR and corporate communications
Relevant experience: Octavius Infrastructure, Tivoli, Ancora, TMS Maritime, Marine Plant Hire, Hesselberg Erosion Protection, Seymours, Davies Property Partners, Warren Powell-Richards and Envac
05
Fractional communications leadership
Senior communications expertise, without the full-time commitment
Not every business needs a permanent communications director. But many would benefit from experienced strategic communications advice, particularly during periods of growth, transformation or increased scrutiny.
SHIFT provides fractional communications leadership, outsourced PR direction and interim corporate communications support to businesses that need senior expertise without expanding their permanent management team.
Working directly with business owners, managing directors and senior executives, we help establish communications priorities, develop PR and corporate communications strategies, oversee delivery and provide experienced counsel on reputation and stakeholder issues.
We can work alongside existing marketing and communications teams, lead specific projects or act as an external communications adviser for organisations without a dedicated senior communications function.
It's a flexible way to access experienced communications leadership, strategic judgement and hands-on delivery when you need it.
How we can help
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Fractional communications director support
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Interim and outsourced PR leadership
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Senior executive communications counsel
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Corporate communications strategy and planning
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Reputation management and stakeholder advice
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Communications team support and mentoring
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PR agency and supplier management
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Change and transformation communications