Last updated: 26 October 2026

1. Introduction

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SHIFT is an independent public relations and strategic communications consultancy based in Surrey, United Kingdom.

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We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect personal data when you visit our website, contact us or engage with our services.

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We handle personal information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

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For the purposes of this policy, “SHIFT”, “we”, “us” and “our” refer to SHIFT Public Relations, trading as SHIFT.

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Website: shiftpr.co.uk

Email: hello@shiftpr.co.uk

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2. Information we collect

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We may collect and process the following personal information:

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• Your name, email address, telephone number and company details when you contact us.

• Information you provide through our website contact form or in correspondence.

• Business contact information obtained through professional networking, referrals or publicly available business sources.

• Information necessary to manage client relationships, projects, contracts and invoices.

• Technical information relating to your use of our website, including IP addresses, browser information and website activity, where collected through our hosting, security or analytics services

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We do not intentionally collect sensitive personal information through our website.

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3. How we use your information

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We use personal information to:

• Respond to enquiries and requests for information.

• Discuss, provide and manage our PR, communications and creative services.

• Maintain relationships with clients, suppliers and professional contacts.

• Prepare proposals, contracts and invoices.

• Improve our website, services and communications.

• Send relevant business communications where permitted by law.

• Meet our legal, regulatory and accounting obligations.

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We only use personal information where we have an appropriate lawful basis.

Depending on the circumstances, this may include:

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Contractual necessity: To provide services or take steps requested before entering into a contract.

Legitimate interests: To respond to business enquiries, maintain professional relationships, administer our business and promote relevant services where permitted by law.

Legal obligations: To comply with applicable accounting, tax and other legal requirements.

Consent: Where consent is required, including for certain marketing communications and non-essential website cookies.

Where we rely on legitimate interests, we consider the impact on individuals and their privacy rights.

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4. Marketing communications

 

We may contact existing clients and relevant business contacts about SHIFT's services where permitted by applicable law.

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Where consent is required, we will obtain it before sending marketing communications.

You can ask us to stop sending marketing communications at any time by contacting us using the details provided in this policy.

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5. Cookies and website analytics

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Our website is built using Wix, which may use cookies and similar technologies to support website functionality, security and performance.

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Depending on the services enabled, additional cookies may be used to understand website traffic and visitor behaviour.

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Strictly necessary cookies may be used without consent where permitted by law. Where consent is required for other cookies or similar technologies, we will request it before using them.

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You can manage your cookie preferences through the controls provided on our website, where available, or through your browser settings.

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Further information about cookies used by the website may be provided through our cookie consent tool.

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6. Sharing your information

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We do not sell personal information.

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We may share information with trusted service providers where reasonably necessary to operate our business, including:

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• Website hosting and technology providers, including Wix.

• Email, document storage and business administration providers.

• Professional advisers, including accountants.

• Independent consultants and specialist collaborators working on relevant client projects.

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Where appropriate, we take steps to ensure that personal information is handled securely and only used for authorised purposes.

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We may also disclose information where required by law.

 

7. International data transfers

 

Some of our technology providers may process or store information