Envac - making complex environmental technology understood
SHIFT was asked to position Envac as a thought leader within the built environment and a key addition to the sustainability debate.
Its managing director also wanted to create a dialogue with architects, planners, local authorities and those responsible for procuring the system to ensure that Envac was considered at an early stage in the specification process.
Ultimately, SHIFT was tasked with positioning Envac as the future of waste management.
The challenge
Envac attracted huge media attention across national, broadcast and trade media following its UK launch in 2007, when it was designed in to Quintain Estates & Development plc’s 85 acre flagship sustainable development, Wembley City.
The communications campaign needed to demonstrate Envac’s capabilities beyond Wembley City and ensure that the system remained front of mind amongst its target audience as activity within the construction sector increased.
The approach
SHIFT mounted a thought-leadership campaign that created industry debate amongst Envac’s key audiences, placed feature-led articles in the key media and used illustrious award programmes as a platform to communicate Envac’s industry excellence.
It also became Envac’s copywriting agency, providing copywriting services for Envac UK, Sweden, Spain and the Middle East.
The results
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Secured over 500 pieces of PR coverage across Envac's Key media
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Achieved a combined audience of 20 million through targeted news placement
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Secured a major feature on The BBC's The One Show
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Generated new leads and multi-million pound contract opportunities following successful news generation
Have a similar challenge?
Whether you're looking to build your reputation, communicate a complex story or strengthen your brand, we'd welcome a conversation about how SHIFT can help.