Seymours - creative campaigns that connect with their communities
Developing and delivering creative property PR campaigns for an established estate agency network, combining local media relations, community engagement and imaginative storytelling to build visibility and strengthen relationships across its markets.
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The challenge
Following a three-way competitive pitch, SHIFT was appointed as Seymours’ PR and marketing agency with a remit of covering its network of 14 independently owned offices across Surrey.
The estate agency, which was formed in 1992, needed an agency to deliver creative campaign ideas and approaches to generate instructions and position the agent as Surrey’s first choice of property marketing professional.
The results
Campaigns to date have seen:
• Homeowners receive a garden makeover in return for instructing Seymours to sell their property
• Schools receive £250 as a result of pupils’ parents instructing Seymours to sell their home
• Homeowners receive an interior design consultation in order to help them increase the value of their home by making a few minor changes
• An Easter colouring competition for children across Surrey, all of whom received a chocolate egg in return for their artwork
• The launch of The Seymours Relay, a relay lasting eight hours, covering 14 offices and over 65 miles, which has raised over £7,000 for Macmillan Cancer Support.
Have a similar challenge?
Whether you're looking to build your reputation, communicate a complex story or strengthen your brand, we'd welcome a conversation about how SHIFT can help.