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Tivoli - communicating a £65m business transformation

SHIFT  won the contact to rebrand ISS Landscaping, the UK grounds maintenance arm of ISS, become the newly-branded firm’s website copywriter and develop new creative for the business.

Tivoli's Managing Director, Phil Jones (right), is joined by members of the Tivoli team to

The challenge

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Following the acquisition of ISS Landscaping, one of the UK’s leading grounds maintenance companies, by Sullivan Street Partners, the decision was taken to rebrand the organisation as part of its continued growth strategy.

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SHIFT was appointed to deliver the rebrand, create the business’s core marketing assets and complete the new website copywriting in a timeframe of only six weeks.

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Following a series of management interviews, a competitor peer review and a brand-positioning exercise that would be used to establish the new brand’s promise, personality and performance, SHIFT embarked on a wide-reaching visual identity programme that culminated in 22 potential identities across seven creative development themes including: bees, tree of life, garden gnome, wise owl, digital butterfly, squirrel and Britain’s beautiful landscape.

 

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The approach

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After the shortlisted selection was presented to Tivoli’s management board, the chosen identity built on the bee theme, which conveys a positive and friendly feel with a simple message about the importance of preserving and looking after the environment.

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In an industry dominated by grounds maintenance brands made up of the colour green, leaves and trees – all of which follow convention – Tivoli’s rich combination of black and yellow stands out from the crowd and has established Tivoli as a ground maintenance business with a unique identity.

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Once the new brand was signed off, SHIFT began its role as website copywriter in order to ensure that the website was ready to launch in tandem with the new brand. SHIFT subsequently worked with the team on building its suite of marketing collateral.

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The results

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  • Rebranded ISS Landscaping, a major UK firm, to Tivoli

  • Created a national identity

  • Repositioned the business 

  • Wrote the company's new website

  • Produced the firm's key marketing assets

Have a similar challenge?

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​Whether you're looking to build your reputation, communicate a complex story or strengthen your brand, we'd welcome a conversation about how SHIFT can help.

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