Ancora Group - creating a new identity for a growing marine engineering group
How do you bring several specialist marine engineering businesses together under one corporate identity while preserving what makes each distinctive? SHIFT worked alongside a private equity firm to develop a new brand for Ancora Group and redefine the identities of two newly acquired businesses.
The challenge
Working closely with a prominent private equity firm, SHIFT was asked to create a new brand for Ancora – a holding company under which a portfolio of marine engineering firms would sit.
Additionally, SHIFT was asked to refine and rebrand two newly acquired marine engineering businesses that sat within the group. These included:
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Hesselberg Hydro
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Marine Plant Hire
The project
Our work focused on:
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Clarifying how the businesses needed to be perceived by clients, partners and key stakeholders
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Understanding visual norms within the marine sector, and where differentiation was both possible and appropriate
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Ensuring longevity and clarity across vessels, signage, documentation and digital use
The results
The new brands now:
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Accurately reflect their respective company’s expertise and scale
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Support business development and tendering activity
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Provide a clear platform for future growth
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Sit as part of a family of brands under the Ancora Group
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Transition seamlessly into marketing, copywriting and PR activity
Have a similar requirement?
Whether you're looking to build your reputation, communicate a complex story or strengthen your brand, we'd welcome a conversation about how SHIFT can help.