Egbert Taylor - building the profile of a specialist manufacturer
Supporting an established waste container manufacturer through specialist PR, thought leadership and industry communications, helping communicate its expertise and contribution to the waste management sector and UK's local authorities.
The challenge
After winning the contract to become Egbert Taylor’s PR agency, we were tasked with repositioning the business from manufacturer to waste solutions provider, delivering an ongoing thought leadership PR programme and acting as Egbert Taylor’s press office responsible for fielding all media enquiries and proactively generating positive news coverage on a monthly basis.
The project
SHIFT won the contract to develop and execute an on-going PR programme on a retained basis back in 2012, prior to the formation of Egbert Taylor and when the business was solely Taylor Bins.
From securing article commissions from key industry journalists, which SHIFT ghostwrote on behalf of the board, to placing high-value coverage in industry titles, SHIFT was responsible for driving all proactive PR outreach for over a decade.
Since the formation of Egbert Taylor and its subsequent acquisition of multiple brands and the UK distribution rights for Bigbelly, SHIFT has also been responsible for delivering a strategic communications programme to ensure that each individual brand’s messaging is cohesive and supports the business’s overall communications objectives.
The results
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Ghostwritten 100+ opinion articles on behalf of the CEO and senior team
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Secured several hundred pieces of news coverage
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Written the flagship 16-page brochure
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Helped the business win more than 15 high-profile national awards
Have a similar requirement?
Whether you're looking to build your reputation, communicate a complex story or strengthen your brand, we'd welcome a conversation about how SHIFT can help.