Complete Mortgages - building a stronger brand and driving growth through strategic content
SHIFT delivered an integrated communications programme for Complete Mortgages, combining corporate rebranding, financial services PR and SEO-focused content marketing. The work helped increase online mortgage applications by 298%, while improving website conversion rates from 7.3% to 20.2%.
The project
Tapping into industry issues such as the introduction of the Mortgage Market Review or simply providing ‘top tips’ guides for homeowners looking to secure a mortgage, SHIFT continues to create authoritative articles that are published on the website and in its regular newsletter.
SHIFT also manages Complete Mortgages’ media relations and traditional PR outreach programme – and even rebranded the firm, creating its current brand identity.
The results
Complete Mortgage has seen a 298% increase in Internet applications as a result of keyword placement in on-site content and the conversion rate has increased from 7.3% to 20.2% – a 277% increase.
SHIFT has also secured comment opportunities for the business's founder Mark Finnegan in titles ranging from local media to national titles such as The Daily Express.
Have a similar requirement?
Whether you're looking to build your reputation, communicate a complex story or strengthen your brand, we'd welcome a conversation about how SHIFT can help.